They’ve GotPrivate Equity.You’ve Got Us.
We help homegrown generator dealers across the U.S. drive more standby generator installs, stack maintenance agreements, and stay top-of-mind year-round so you own your market.
“ServiceHawk has exceeded our expectations. They have provided targeted lead generation and helped us dominate local searches, significantly boosting our sales and keeping us ahead of competitors. We couldn't have asked for a more effective marketing partner”Craig Jacomine / Owner Craig's Electrical & Generators
Born on the Gulf Coast. Trusted by Generator Dealers Nationwide.
Quick Answer
Generator marketing is the system a generator dealer uses to get found, get chosen, and get booked for standby generator installs and service: local SEO, Local Service Ads, a fast website, review generation, and follow-up campaigns that sell maintenance agreements. 63% of homeowners won’t consider a business with a poor or outdated online presence. ServiceHawk builds and runs that system for seven-figure generator dealers across the country.
it's more than Marketing. it's your legacy.
Private equity can buy ads. It can’t buy loyalty. Homeowners don’t trust logos. They trust local. You’ve earned that trust, we help you scale it.
We’re not here to sell clicks. We’re here to help you build a real business. One your customers trust and your team can grow with.
Our Service First model starts with your goals, your customers, and your market. Then we launch proven systems that bring in high-quality install leads, lock in service agreements, and make sure your brand shows up when power goes down.
From whole-home installs to annual maintenance, we help you stay top-of-mind, answer faster, and win more jobs in your service area. No fluff. Just a system built to last.
The average homeowner visits a contractor’s website and Google listing before ever picking up the phone. In fact, 63 percent say they won’t even consider a business with a poor or outdated online presence. For generator dealers, that means your digital footprint matters as much as your install quality. Your website, your Google reviews, and your local visibility are what move prospects from “thinking about it” to booking a site visit. Without a real strategy, you’re not just missing calls, you’re handing jobs to competitors.
Generator companies that invest in professional marketing see up to 50 percent more installs and service calls each month compared to those relying only on referrals. Why? Because pros know how to turn search traffic into real leads, and leads into booked jobs. From fast-loading websites to follow-up automations, marketing built for trades helps you outbook the competition and grow with confidence.
Generator Marketing Services
Own Your Market. Book More Jobs. Build Real Legacy.
With The Market Takeover System
Most agencies don’t get your business. They chase clicks and views instead of booked installs. At ServiceHawk, we partner with homegrown generator dealers who are serious about growth and legacy. We focus on what drives results: follow-up systems, quote reactivations, conversion-first websites, and steady lead flow that fills your calendar. Our team knows how to generate high-quality standby install and service leads, and we learn your market so your brand becomes the obvious, trusted choice.
Electrical & GeneratorsCraig's Electrical & Generator Dealer
+3,100%Increase in #1 rankings for generator install and maintenance keywords
“They have provided targeted lead generation and helped us dominate local searches, significantly boosting our sales and keeping us ahead of competitors. We couldn't have asked for a more effective marketing partner.”
Electrical & HVACTackle Electrical & HVAC Contractor
Top 3Rankings across all market terms in year one
“I can't recommend ServiceHawk highly enough. The Website They Designed gave us the foundation we needed to grow and compete effectively in our market. Our rankings continue to improve month after month, and we're generating more business consistently. As a new company, having this kind of digital marketing support has been invaluable for our growth.”
Next Case StudyCase study coming soon
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“I've been with 7 Home Service Marketing Companies In The Past, They have been the best”
You built your generator business by showing up, doing the job right, and standing behind your work. We help you scale that with serious marketing built for generator dealers who want to win.
We don’t work with side hustles. We partner with established dealers doing $1M–$10M+ who are ready to outwork and outbook the PE-backed shops.
Every lead, call, and booked job is tracked and tied back to the campaign that brought it in. No fluff. Just numbers you can use to lead your team and grow your business.
We treat your business like it’s our own. Fast replies. Clear answers. No runaround. If there’s a problem, we fix it. That’s how real partnerships work.
You’re not just selling installs. You’re building a name people trust when the lights go out. We build every campaign to grow that trust and keep your phone ringing year after year.
The best distributor reps know which dealers are serious. We work with them to understand your territory, your goals, and what’s working locally, not just your budget.
No call centers. No fluff. Just a team of marketers who speak your language and build systems that match how your business runs.
If you’re a generator dealer and you’re not sure how your marketing stacks up, grab a Free Audit or schedule a call today.
Upfront Pricing. Real Results. Built to Help You Own Your Market.
We work with growth-minded generator dealers doing seven figures and looking to scale. Our pricing is simple and transparent, so you know exactly what you are investing in. No bloated retainers. No fine-print contracts. Just proven tools and systems that bring in better leads, drive scheduled installs, and grow long-term brand value in your territory.
Marketing System Built for 7 figure+ Generator Dealers Looking To Own Their Market
Everything a contractor needs to own their local market: the website, search, reputation, Local Service Ads and the campaigns that bring customers back.
$2,749/mo + Local Service Ads spend ($3,000–$6,000/mo)
Add-on
$1,000/mo + Meta ad spend
Basic social media management and paid Meta Ads management.
Add-on
$1,750/mo, includes a $250 boost
One reel a week, boosted to reach people outside your existing network.
Add-on
$1,000/mo
A live Client Service Manager who works the leads that usually go cold.
15%
Google Ads, Bing, Yelp, YouTube and every other paid channel is managed at 15% of that channel’s ad spend, with a $600/mo management minimum per channel.
Just starting out? We’ve got a platform built to help you launch the right way
ServiceConnect PRO gets your website live fast, keeps your brand looking sharp, and gives you the tools to build trust, without jumping into full-scale marketing yet. You’ll be ready when it’s time to level up.
It's time to own your market, take the next step.
We’ll audit your current marketing, spot the leaks, and show you what’s costing you leads and booked jobs.
Get a custom Market Takeover Plan built around your team, your market, and your growth goals, no fluff.
We launch, optimize, and run the system for you -with automations and ongoing improvements built to grow as you do.
No fluff. Just better leads, booked jobs, and Real ROI
FAQ
Straightforward answers to the questions generator dealers have about marketing.
Start with a mobile-optimized website that loads fast and ranks for local generator install and service keywords. Claim and optimize your Google Business Profile. Run Google Ads targeting phrases like “whole home generator install near me.” Use email and SMS follow-ups to close quotes and re-engage cold leads. Build a reputation with five-star reviews and stay top-of-mind with seasonal service campaigns.
Google Ads and Local Service Ads are the fastest way to get leads in the door. Focus on high-intent keywords tied to installs, maintenance, and repairs. Add speed-to-lead tools like instant text replies and AI chat to respond before your competitor does. Follow up with old quotes and maintenance customers. Push service agreement signups during storm season and power outages.
Generator marketing includes every strategy used to bring in new customers and keep them. That means SEO, paid ads, follow-up systems, review generation, and local branding. Why it matters? Because 97% of people search online before buying, and if your brand isn’t showing up first, it’s getting skipped. You need a system that builds awareness and drives booked jobs.
Most generator dealers invest $7,000 to $20,000 monthly, depending on market size and goals. That includes ad spend, SEO, website updates, and automation tools. The focus should be on ROI. If you're investing $3,500 a month and closing $20,000 in installs and service contracts, you're on the right track.
Use local keywords like “standby generator install [city]” and “whole home generator install [city]” across your website, Google profile, and service pages. Create pages for each service area and include reviews, FAQs, and project photos. Keep your Google Business Profile updated and active. SEO takes time, but the results last.
Yes, especially Facebook. Show before/after installs, power loss stats, and customer reviews. Use Facebook Ads to promote install offers and service plan reminders. It won’t drive leads as fast as Google, but it builds trust and awareness. Keep your brand in front of local homeowners all year long.
Use call tracking, unique landing pages, and CRM tags to track where every lead comes from. Measure cost per lead, conversion rate, and booked job value. Marketing should never be a guessing game. At ServiceHawk, every lead is tied to the campaign that brought it in — so you know what’s working.
Yes. We work with generator dealers representing all major brands. Whether you sell Generac, Kohler, Cummins, or others, we tailor your marketing to match your product lines, service area, and brand position. What matters is helping you win installs and grow recurring service revenue — not what logo is on the unit.
Google Ads and Local Service Ads can produce calls within the first week. SEO and organic rankings take 3–6 months to show traction. Email and SMS follow-ups can reactivate leads fast. The fastest wins come from fixing your website and launching ads — the long-term growth comes from systems and strategy.
Ready to Own Your Market?
You’ve built the business. Now it’s time to build the brand that keeps it growing and builds a legacy you can be proud of.
It’s a quick 30-minute call. No pitch, Just a discussion about your goals & your market.
Keep exploring
ServiceHawk builds home service contractor websites that attract leads, showcase expertise and help contractors own their local market.
ServiceHawk gives home service contractors SEO that beats tough competitors, fills the schedule and builds trust.
ServiceHawk optimizes home service contractors’ local presence on Google Maps so they show up first and earn more leads.
ServiceHawk builds PPC ads for home service contractors that pay off in booked jobs and local dominance.
ServiceHawk manages Google Local Service Ads for home service contractors to get real leads, booked jobs and their name at the top.
ServiceHawk runs social media campaigns for home service contractors that get calls, not just clicks.
ServiceHawk runs email and SMS campaigns for home service contractors that reactivate leads, drive repeat jobs and keep the schedule full.
ServiceHawk helps home service contractors get more 5-star reviews, rank higher and stay the first call in their market.
ServiceHawk automates follow-ups, upsells, reviews and reactivation so home service contractors close more with less.
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