Born in the Trades.Built for the Trades.
Born in Louisiana and working with contractors across the country, we're on a mission to help family-owned home service companies compete, and win, in a world increasingly bought up by private equity.
Born on the Gulf Coast.
Trusted by contractors nationwide.
The short version
ServiceHawk is a home service marketing agency headquartered in Madisonville, Louisiana, founded by Leigh Landeche and co-owned by Justin Fortado. Its U.S.-based strategy and client service team builds and runs marketing systems for HVAC, electrical and generator contractors doing $1M–$10M+. ServiceHawk exists to help family-owned contractors compete with private equity-backed companies.
Our Story
Leigh Landeche learned the home service business the way most contractors do, by working in it.
Throughout high school, Leigh spent his summers working in his late great-uncle's HVAC company. He hauled equipment, rode along on service calls and saw first-hand what it takes to run a family-owned trade business: early mornings, long summers, and a reputation earned one customer at a time.
Those summers taught him something no marketing course could. Every family-owned contractor is carrying more than a business. They're carrying a name, a crew that depends on them, and a legacy they want to hand down.
“Nobody gets leftsitting in the heat.”
His great-uncle taught him that customer service isn't a department. It's a promise. If an elderly or sick customer lost their air conditioning, the truck went out that day, because nobody they served was going to be left sitting in the heat.
He also taught Leigh that hard work is the baseline, not the bonus, and that a brand is something you earn. The name on the truck only means something when people know you'll show up, do the job right and stand behind it. Do that long enough and your name becomes the one people trust and recommend to their neighbors.
That's why ServiceHawk exists. We bring serious, accountable marketing to the family-owned companies we grew up around, so they can keep their name on the truck and their future in their own hands.
Why We Fight for Family-Owned Contractors
Across the country, private equity firms are buying up HVAC, electrical and generator companies and rolling them into national platforms. They arrive with big budgets, call centers and marketing departments, and the independent shop down the road is expected to keep up.
We don't think the answer is to sell. We think it's to compete. The PE-backed platforms spend like the budget is going out of style, blanketing a market and hoping enough of it sticks. We would rather outthink them. ServiceHawk gives family-owned contractors doing $1M–$10M+ sharper marketing systems, better data and tighter follow-up than the platforms buy, run by people who answer the phone and know your market.
with a ServiceHawk marketing package, you own your website, your campaigns and your data.
every lead, call and job is tied to the campaign that produced it.
we build brands that become local legends, the name neighbors recommend without being asked.
Core Values
These aren't posters on a wall. They're how we make decisions every day for the contractors who trust us with their business.
We treat your business like it has our name on the truck. Fast replies, real communication and no finger-pointing. When something breaks, we fix it.
We exist for independent, family-owned contractors. Helping them stay independent and win against private equity-backed competition is the reason we come to work.
Every lead, call and job is tied to the campaign that produced it. If something isn't working, you'll hear it from us first, in plain English.
We measure success in years, not months. Every campaign is built to grow your reputation, support your team and keep your name trusted in your community.
You own your website, your campaigns and your data. We earn your business every month instead of locking you in.
Search, AI and advertising change constantly. We test, learn and improve the system so our clients stay ahead of the market, not behind it.
The ServiceHawk Difference
Some of the biggest agencies in the trades were bought by private equity, and now their account managers don't take calls. Clients get an AI dashboard to "consult" with instead.
We went the other way.
When you call ServiceHawk, a real person answers: your strategist, your account team, someone who knows your business, your market and your goals. No ticket queue, no chatbot, no "check your dashboard." That personal touch is the whole point.
Our clients don't think of us as a vendor. They think of us as part of their in-house team, the marketing department they'd build themselves if they had the time.
A Boutique Agency, On Purpose
ServiceHawk is a boutique agency by design. We're large enough to support your growth with strategy, design, content, ads and automation under one roof, and small enough that we know you, your team and your business by name.
Founder
Leigh has spent more than 30 years in marketing, rising to Senior Vice President at NewOrleans.com, where he learned how to beat corporate competitors with far bigger budgets. He founded ServiceHawk to put that same playbook to work for family-owned contractors.
Co-Owner
Justin spent 12 years in the Army before he took over operations at ServiceHawk. He brings the same discipline to client work: make the call with the information you have, own the outcome, and adjust when the facts change.
Leadership Team
David Monic
VP of Business Development
Alexis Adams
Director of Client Operations
Will Fussell
Director of Client Success
The Team
Erin Johnson
Account Strategist
Sheena Candies
Account Strategist
Maggie Moroney
Onboarding Specialist
Jose Maxuel
Graphic Designer
Kyle Monic
MarTech Specialist
Stephaine Kippes
Copywriting & QA
Electrical & GeneratorsCraig's Electrical & Generator Dealer
+3,100%Increase in #1 rankings for generator install and maintenance keywords
“They have provided targeted lead generation and helped us dominate local searches, significantly boosting our sales and keeping us ahead of competitors. We couldn't have asked for a more effective marketing partner.”
Electrical & HVACTackle Electrical & HVAC Contractor
Top 3Rankings across all market terms in year one
“I can't recommend ServiceHawk highly enough. The Website They Designed gave us the foundation we needed to grow and compete effectively in our market. Our rankings continue to improve month after month, and we're generating more business consistently. As a new company, having this kind of digital marketing support has been invaluable for our growth.”
Next Case StudyCase study coming soon
We're documenting results for another home service contractor right now. Want your business to be the next one we feature?
“Working with ServiceHawk has been an absolute game-changer for our family business. From day one, their team demonstrated deep expertise in search engine optimization, a solid understanding of our industry, and a genuine commitment to helping us grow online.”
“I've been with 7 Home Service Marketing Companies In The Past, They have been the best”
FAQ
Straight answers about who we are, where we work and who we work with.
ServiceHawk was founded by Leigh Landeche, who grew up around the home service trades and spent his high-school summers working in his late great-uncle's HVAC company. Justin Fortado is ServiceHawk's co-owner. Together they lead a team focused entirely on marketing for home service contractors.
ServiceHawk is headquartered at 1519 Highway 22 W Ste 3, Madisonville, Louisiana 70447, in St. Tammany Parish. We were born on the Gulf Coast and work with home service contractors across the United States. You can reach us at 985-888-0455.
Almost entirely, yes. ServiceHawk's strategists, account managers, client success and onboarding team are all based in the United States and work from our office in Madisonville, Louisiana. Our graphic designer works from Brazil, and we occasionally bring in trusted specialists for production work. Everyone who plans your marketing, manages your account or picks up the phone when you call is here in the U.S.
ServiceHawk works exclusively with home service contractors, with a focus on HVAC, electrical and generator dealer companies. Our systems are built for growth-minded, family-owned businesses doing roughly $1M to $10M+ in revenue that want to compete with private equity-backed competitors.
Because that's where we come from. Our founder grew up working in a family-owned HVAC company, and we believe independent contractors deserve sharper marketing than the private equity-backed platforms buy. Our job is to help them keep their independence, grow their name and build a legacy.
ServiceHawk is a boutique marketing agency on purpose. Our team covers strategy, account management, design, copywriting, onboarding and marketing technology under one roof, which is enough to support a growing HVAC, electrical or generator company. We stay small enough that your team knows your business, your crews and your goals by name.
A real person. Every ServiceHawk client works directly with a U.S.-based strategist and account team who answer the phone, return calls and meet with you regularly. Behind that team, we've built powerful AI tools of our own that do the heavy lifting on market research and analytics and power our Revenue Proof System, which connects your marketing to real booked revenue. The AI makes our people faster and sharper. It never replaces them. Our clients treat us like part of their in-house team, not a software subscription.
ServiceHawk is a niche agency for the home service trades, not a generalist. Our strategy and client service team is U.S.-based, every lead and job is tied to the campaign that produced it, and clients own their website, campaigns and data. We start with a six-month agreement and then earn the business month to month.
Book a discovery call. We'll review your current marketing, your market and your goals, then show you a custom Market Takeover plan. The Market Takeover System starts at $2,749/mo plus Local Service Ads spend; see our pricing page for details.
Ready to Own Your Market?
You’ve built the business. Now it’s time to build the brand that keeps it growing and builds a legacy you can be proud of.
It’s a quick 30-minute call. No pitch, Just a discussion about your goals & your market.
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