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Revolutionizing Your HVAC Or Electrical Business: Mastering the Blend of Traditional and Digital Marketing Strategies
Learn how to master the perfect blend of Traditional & Digital Marketing Strategies For Your Electrical or HVAC Business.
About the Author
Justin Fortado
Co-Owner, ServiceHawk Digital Marketing
Justin Fortado is co-owner of ServiceHawk Digital Marketing, working alongside founder Leigh Landeche to deliver measurable growth for HVAC, electrical and generator contractors.
- 11 articles
Quick Answer
Justin Fortado is co-owner and Chief Operating Officer of ServiceHawk Digital Marketing, which helps independent HVAC, electrical and generator contractors grow. After 12 years in the Army, he judges marketing by whether calls are answered, estimates are booked and jobs are won, and writes about Google Ads, call tracking, marketing KPIs, local SEO and reviews.
About Justin Fortado
Justin Fortado is co-owner and Chief Operating Officer of ServiceHawk Digital Marketing, an agency focused on helping independent HVAC, electrical, and generator contractors grow. He helps turn marketing strategy into consistent execution and measurable results.
Justin spent 12 years in the Army, where he learned to make decisions with the information available, take responsibility for the outcome, and adjust when the facts changed. He brings that same discipline to ServiceHawk's operations and client work. A plan matters, but so does following through, measuring what happened, and fixing what did not work.
For Justin, a campaign's success does not end when someone clicks an ad or fills out a form. He wants to know whether the phone was answered, the lead became an estimate, and the estimate became a job. When something breaks down along that path, he believes a marketing partner owes the contractor an honest conversation and help finding the cause.
Family-owned contractors put their name and reputation behind every job. Justin helps build the systems and team behind ServiceHawk so those contractors get the same commitment from their marketing partner: clear communication, accountable work, and a focus on results that support lasting growth.
Large, private equity-backed competitors may have bigger budgets. Justin's work is about helping independent contractors compete with better information, stronger execution, and the trust they have already earned in their communities.
Articles by Justin Fortado
Understanding Target Cost Per Acquisition (CPA) in Google Ads
What is target cost per acquisition and why does it matter to your HVAC company? If you're a Google Ads user, learn what you need to know about CPA here.
Can Businesses Remove Negative Reviews on Google?
Can businesses remove negative reviews on Google? The answer is more complex than yes or no. Learn the rules around removing reviews and how to mange them.
How To Set and Achieve Digital Marketing Objectives for Your HVAC Company
The first step to creating a winning digital marketing strategy is to set ambitious yet realistic digital marketing objectives.
Remarketing vs. Retargeting: Which Works Best for Your HVAC Company?
Have you ever had a customer visit your company website, only to leave without booking a service? If so, remarketing and retargeting may be right for you.
Local SEO Backlinks: Link Building Tips For HVAC Companies
Local SEO backlinks are links to your site from other websites. Learn how effective link building strategies help your HVAC business stand out.
KPIs in Digital Marketing: Which of Them To Track for Your HVAC Business
Tracking these digital marketing KPIs helps your HVAC company FINE-TUNE your marketing strategies. Want to boost your HVAC business? Let's talk!
The Top 5 Worst HVAC Digital Marketing Mistakes
Learn about HVAC DIGITAL MARKETING MISTAKES that are costing you money & potential clients. Need service marketing experts? Call us for a FREE session!
Can Content Marketing & Blogs Increase Your Local SEO Rankings?
Local SEO can be tricky, you need to rank on the first page for your keyword, but also that people remember who you are when they get there.
The Importance of Lead Tracking for Your Business
Business leads typically cost money, and tracking your leads through the buying process is more important than ever in today's digital landscape!
Top 10 Tips for Marketing Your Home Service Business On Google
Discover 10 proven tips to boost your home service marketing, attract more customers, and grow your share of the home services industry.
Podcast Episodes Featuring Justin Fortado
No episodes featuring Justin yet. Browse every episode of the Local Service Legends podcast.
Talk to Justin's team about your market
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