Generator Dealer Reputation Management

Treat reviews as a sales tool, not a vanity number. Ask every install and service customer for a Google review, respond to every one, and show your best reviews on your website and social pages. Reviews that mention the crew, the cleanup and how the unit performed in an outage do the selling for you. 87% of consumers read online reviews before choosing a local service provider. ServiceHawk builds that review engine into your marketing.

Ask everyone you've served recently, then make asking automatic. Send a text with a direct Google review link to customers from recent installs and maintenance visits, and follow up once a few days later. After that, trigger a request the day each job closes. The fastest jumps often come right after a big outage, when generator owners are most grateful. ServiceHawk sets up the automation so no job slips through.

Reputation management for generator dealers is the ongoing work of earning, monitoring and responding to online reviews. It matters because a standby generator is a big, visible purchase, and homeowners want proof that your crew shows up, cleans up and stands behind the install. Reviews also influence your map rankings and appear on your Local Service Ads listing. ServiceHawk manages your reputation so every good job turns into public proof.

Reputation management is usually bundled with other local marketing, since reviews affect your website, maps and ads at once. In the Market Takeover System it's included at $2,749/mo plus Local Service Ads spend of $3,000–$6,000/mo, along with your website, local SEO, LSA management and seasonal campaigns. Growth-minded dealers typically invest 3–5% of gross revenue in marketing. ServiceHawk walks through the numbers on your discovery call.

Yes. A review paired with a photo of that customer's install is one of the most believable posts a dealer can share. It shows neighbors a real job in their area and a real person vouching for you. Ask permission before using a customer's name or home, and rotate between install, repair and maintenance reviews. The review itself should still live on Google first. ServiceHawk turns strong reviews into posts when you run the social add-on.

Watch four numbers: new reviews per month, average rating, response rate and how many customers you asked. If requests go out but reviews don't follow, the timing or message needs work. If ratings dip, look at what changed in scheduling or install quality. Then compare calls from your Google Business Profile over time. ServiceHawk's monthly report shows each number so you can act on problems early.

Ask at the install walkthrough, when the homeowner has just watched the generator start and the crew is packing up. Have the tech mention a text is coming, then send it within the hour with a direct link. Send one reminder a few days later. Ask again after the first outage the unit handles, when the homeowner is most grateful. Craig's Electrical & Generators built 1,000+ 5-star reviews with review automations. ServiceHawk automates every step.

It depends on your job volume, but steady beats sudden. A dealer who asks after every install and service visit adds reviews every week, and that consistency matters more than a one-time push. Within a few months the profile looks active and current. Most contractors see a lift in lead flow within 30–60 days when reviews, website and ads work together. ServiceHawk keeps the requests going all year.

Yes. Reviews are one of the local ranking signals Google describes, alongside relevance and distance, and they matter for your map pack position and your Local Service Ads placement. Review count, rating and freshness all play a part. Reviews that mention "generator installation" or a town name add helpful context. ServiceHawk connects reputation management with generator local SEO so both work together.

Respond within a day, stay calm and take the details offline. Thank the customer, acknowledge the problem without arguing, and give a name and phone number to resolve it. Common generator complaints involve wait times during outages, permit delays or a missed maintenance visit. Fix the issue, and the customer may update the review. Future buyers read your reply as much as the complaint. ServiceHawk drafts responses and alerts you to every new review.

No. Google's policies don't allow offering money, discounts or gifts in exchange for reviews, and incentivized reviews can be removed. Instead, make asking easy and timely: a direct link, a short message and a reminder. You can thank customers after they post, as long as it isn't tied to the review. Following the rules protects the 5-star reviews you've already earned. ServiceHawk builds every request within Google's guidelines.

No. Google's policies prohibit review gating, which means screening customers and asking only the happy ones to post. Ask everyone, then handle problems through fast follow-up and good service. Monitoring helps you spot an unhappy customer early and make it right. A few honest critical reviews among many strong ones actually make your profile more believable. ServiceHawk sends requests to every completed job.

Yes. The best trigger for a review request is a job marked complete in your field service CRM, whether that's ServiceTitan, Housecall Pro or another system. When the job closes, the customer gets a text and email with your review link. That keeps requests consistent without asking techs to remember. The exact setup depends on your CRM and is mapped before launch. ServiceHawk builds the automation around the system your office already uses.

Reputation management earns and manages your reviews. Local SEO covers everything that helps you rank on the map, including your Google Business Profile, citations, service area pages and content, and reviews are one input to it. You can't win the map pack without reviews, and reviews alone won't fix wrong categories or missing pages. Both are included in the Market Takeover System from ServiceHawk.