Show the Install.
Own the Brand.
Homeowners let a generator dealer onto their property for a major install. Video shows them who you are, how your crews work and why you're the safe choice, long before the next outage.
Born on the Gulf Coast. Trusted by Generator Dealers Nationwide.
Quick Answer
Video marketing for generator dealers is short-form video that shows your crews, installs and expertise so local homeowners trust you before the next outage. It includes a monthly on-site shoot, weekly reels and boosted reach beyond your current followers. The Video & Brand Awareness add-on from ServiceHawk is $1,750/mo.
It's More Than Video. It's Your Legacy.
Video turns your company from a name on a list into people a homeowner feels they already know. A whole-home generator means a crew on the property, a pad poured, wiring into the panel and a permit on file. Seeing that work done well removes a lot of doubt.
Most generator dealers have great stories and never film them: the install finished the day before a storm, the tech who explains a transfer switch in one sentence, the owner who started the business after a long outage.
For 30+ years we've built brands for trades. We plan the shoots, film on-site, edit short reels and put paid reach behind them, so homeowners in your territory see your team every week.
ServiceHawk's generator video marketing process: plan the month's stories → film on-site → edit weekly reels → boost to homeowners in your service area.
Trust is the hardest part of selling a standby generator. These are the gaps video fills.
Fix these and your brand becomes familiar before homeowners need you, so your name is the one they search when the power goes out.
Good generator video is short, real and seen by the right homeowners every week.
One shoot a month on a real jobsite captures installs, crews and customers, which gives you a month of authentic footage.
A new reel every week keeps your brand in front of local homeowners between storms, not just after them.
A monthly boost puts your reels in front of homeowners in your service area who don't follow you yet.
Short clips that show a standby install from pad to startup answer buyer questions and work on your website's install pages too.
Putting faces to your company name makes the in-home estimate feel like meeting someone familiar.
With permission, a homeowner sharing their outage story on camera adds weight to the Google reviews you already earn.
Typical timeline: Set during your discovery call, with your first shoot scheduled as part of onboarding.
Pricing: Video & Brand Awareness add-on, $1,750/mo, includes a $250 monthly boost, added to the Market Takeover System. See pricing.
Built for: $1M–$10M+ generator dealers.
If you're a generator dealer and you're not sure how your video marketing stacks up, grab a Free Audit or schedule a call today.
A brand people recognize makes every other channel work harder. Here's how two contractors built that recognition with a strong online foundation.
Electrical & GeneratorsCraig's Electrical & Generator Dealer
+3,100%Increase in #1 rankings for generator install and maintenance keywords
“They have provided targeted lead generation and helped us dominate local searches, significantly boosting our sales and keeping us ahead of competitors. We couldn't have asked for a more effective marketing partner.”
Electrical & HVACTackle Electrical & HVAC Contractor
Top 3Rankings across all market terms in year one
“I can't recommend ServiceHawk highly enough. The Website They Designed gave us the foundation we needed to grow and compete effectively in our market. Our rankings continue to improve month after month, and we're generating more business consistently. As a new company, having this kind of digital marketing support has been invaluable for our growth.”
Next Case StudyCase study coming soon
We're documenting results for another home service contractor right now. Want your business to be the next one we feature?
“I've been with 7 Home Service Marketing Companies In The Past, They have been the best”
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We launch, optimize, and run the system for you -with automations and ongoing improvements built to grow as you do.
FAQ
Straightforward answers to the questions generator dealers ask about video and brand awareness.
Film real work on a regular schedule and get it in front of local homeowners. Shoot installs, maintenance visits and quick explainers about transfer switches, sizing and fuel options. Cut them into short vertical reels, post one every week and boost the best ones to homeowners in your service area. Use the same clips on your website's install pages. Consistency beats a single expensive commercial. ServiceHawk plans, films and edits that monthly rhythm.
Video is mainly a brand builder, but you can speed it up. Boost reels that end with a clear offer, like a free in-home estimate, and send viewers to a page with a short form. Retarget people who watched most of a video with a direct install ad. Time videos about backup power before storm season, when interest climbs. For calls this week, Local Service Ads and Google Ads are faster. ServiceHawk pairs video with those channels.
Video marketing for generator dealers is producing short videos of your team, installs and know-how and putting them in front of local homeowners. It matters because a standby generator means letting a crew work on your property and trusting them with your home's power. Seeing your people first lowers that barrier. 97% of consumers search online for local services, and familiar names get the click. ServiceHawk makes your name familiar.
Video for generator dealers is usually priced as a monthly program rather than per video. ServiceHawk's Video & Brand Awareness add-on is $1,750/mo, which includes 1 on-site shoot per month, 1 short-form reel per week and a $250 monthly boost to reach homeowners outside your network. It's added to the Market Takeover System, which covers your website, local SEO, reviews and Local Service Ads. ServiceHawk reviews fit on your discovery call.
Start with Facebook and Instagram reels, then reuse the best clips everywhere else. Reels are where short video gets local reach, and boosting them targets homeowners in your service area. The same footage works on your website, your Google Business Profile and YouTube, where longer explainers about sizing or maintenance can keep earning views for years. ServiceHawk delivers reels ready for Facebook, Instagram and your website.
Measure reach and recall first, leads second. Track views, reach among non-followers and watch time each month. Then look for the knock-on effects: more branded searches, more profile views and better response to your other ads. Ask new customers where they saw you and log it in your CRM. A healthy overall marketing target is a 3–5x return. ServiceHawk reports views and reach every month.
Yes, when the customer is willing. A homeowner explaining how their generator carried them through an outage is more believable than anything you can say about yourself. Keep it short, get written permission and pair it with that customer's Google review. Video testimonials support your reviews rather than replacing them. Craig's Electrical & Generators built 1,000+ 5-star reviews with review automations. ServiceHawk can film customer stories during monthly shoots.
Expect video to build over months. Boosted reels start reaching new homeowners right away, but recognition grows with every week your team shows up in their feed. The payoff often arrives at the next major outage, when homeowners search for the dealer they already feel they know. Most contractors see a lift in lead flow within 30–60 days when video runs alongside search and reviews. ServiceHawk keeps reels coming every week.
Video can help, mostly by making your pages more useful. An install walkthrough on your standby generator page keeps visitors longer and answers questions that text can't. Videos on your Google Business Profile make it more engaging, and YouTube videos can appear in search results themselves. Rankings still depend on content, reviews and your profile, and SEO takes 3–6 months. ServiceHawk connects video with your website and local SEO.
Make videos that answer real buyer questions and show real work. Good topics include an install from pad to startup, what a transfer switch does, natural gas versus propane, what happens at a maintenance visit, storm-prep tips, crew introductions and customer stories. Mention the brands you sell, like Generac, Kohler, Cummins or Briggs & Stratton. Keep each reel short and focused on one idea. ServiceHawk plans each month's topics with you.
It helps, but it's not required. Homeowners respond well to seeing the owner of a local business, especially for a big purchase like a whole-home generator. If you'd rather stay off camera, a confident technician or comfort advisor works too. Many of the best clips are simple: someone explaining one thing clearly on a real jobsite. ServiceHawk handles the filming and editing.
We plan the shoot ahead of time around one or two jobs and a short list of topics. On the day, we film the install or service work, short explainers from your team and, with permission, a customer story. That one visit is edited into 1 short-form reel per week for the month. Your crew keeps working while we film. ServiceHawk schedules shoots around your install calendar.
Video marketing produces original footage of your company: one on-site shoot a month turned into weekly reels, with a $250 boost to reach new homeowners. Social media marketing keeps your pages active with 3 organic posts a week and runs paid Meta Ads campaigns. Video builds recognition; social keeps the feed going and drives ad leads. Many dealers run both. See generator social media marketing for the ServiceHawk social add-on.
Yes. You own your website, campaigns and data, and that includes the footage and reels produced for your company. Use them on your website, at trade shows or in your showroom. The Market Takeover System starts with a six-month initial agreement and then runs month to month, and your videos stay with you either way. ServiceHawk builds your brand library, not ours.
Ready to Own Your Market?
You’ve built the business. Now it’s time to build the brand that keeps it growing and builds a legacy you can be proud of.
It’s a quick 30-minute call. No pitch, Just a discussion about your goals & your market.
Keep exploring
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