The Right Message.
Right Before the Rush.
Your customer list is the cheapest lead source you have. Seasonal emails and texts remind past customers to book the AC tune-up before the first heat wave and the furnace check before the first freeze, so your schedule fills on your timing.
Born on the Gulf Coast. Trusted by HVAC Contractors Nationwide.
Quick Answer
HVAC SMS and email marketing is sending timely texts and emails to past customers so they book tune-ups, repairs and replacements with you instead of searching again. It includes seasonal campaigns, maintenance reminders, indoor air quality offers and plan renewals. Lead flow from multi-channel marketing typically lifts within 30–60 days. ServiceHawk includes Seasonal Email Marketing in the Market Takeover System.
It's More Than SMS & Email Marketing. It's Your Legacy.
Every HVAC customer you've served already trusts you. The problem is they forget your name between calls, and a Google search sends them to someone new.
HVAC demand follows the weather. Cooling calls spike in the first hot week, heating calls jump with the first cold snap, and spring and fall are quieter. Email and text are how you fill those quiet weeks on purpose.
ServiceHawk has over three decades of contractor marketing experience. We plan the seasonal calendar, write the messages and send them, so your list works while your techs are in the field.
ServiceHawk's HVAC SMS and email process: clean your customer list → plan the seasonal calendar → write and send → track bookings and refine.
Most HVAC companies have years of past customers in their software and never message them. That list is money on the shelf.
Fix these and your existing customers become your most reliable lead source, booked on the calendar you choose.
Six pieces of a seasonal messaging program built around the HVAC year.
Campaigns follow the weather: AC tune-ups in spring, heat wave tips in summer, furnace checks in fall and freeze prep in winter.
Members, past repair customers, older systems and new installs get different messages, so each one feels relevant.
Short, permission-based texts work best for time-sensitive reminders, like booking the last tune-up slots before summer.
Air purifiers, filtration and humidity control give you a reason to reach out in allergy season and the quieter shoulder months.
Renewal and visit reminders keep members active and on your schedule instead of slipping away at the end of the year.
The same customer messages can carry a review link, so repeat customers add to your Google reputation.
The Market Takeover System, ServiceHawk's done-for-you marketing system for seven-figure contractors, includes Seasonal Email Marketing for your existing customers. Text messaging is added and scoped to fit your list and your plan.
Typical timeline: Your first seasonal campaign date is set during your discovery call, timed to the next HVAC season.
Pricing: Seasonal Email Marketing is included in the Market Takeover System, $2,749/mo + Local Service Ads spend ($3,000–$6,000/mo). SMS is scoped with your plan. See pricing.
Built for: $1M–$10M+ HVAC contractors.
If you're an HVAC contractor and you're not sure how your SMS and email marketing stacks up, grab a Free Audit or schedule a call today.
The contractors who grow fastest don't just chase new leads. They keep past customers close with reviews, follow-up and seasonal reminders. Here's what that looks like in practice.
Electrical & GeneratorsCraig's Electrical & Generator Dealer
+3,100%Increase in #1 rankings for generator install and maintenance keywords
“They have provided targeted lead generation and helped us dominate local searches, significantly boosting our sales and keeping us ahead of competitors. We couldn't have asked for a more effective marketing partner.”
Electrical & HVACTackle Electrical & HVAC Contractor
Top 3Rankings across all market terms in year one
“I can't recommend ServiceHawk highly enough. The Website They Designed gave us the foundation we needed to grow and compete effectively in our market. Our rankings continue to improve month after month, and we're generating more business consistently. As a new company, having this kind of digital marketing support has been invaluable for our growth.”
Next Case StudyCase study coming soon
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“Working with ServiceHawk has been an absolute game-changer for our family business. From day one, their team demonstrated deep expertise in search engine optimization, a solid understanding of our industry, and a genuine commitment to helping us grow online.”
It's time to own your market, take the next step.
We’ll audit your current marketing, spot the leaks, and show you what’s costing you leads and booked jobs.
Get a custom Market Takeover Plan built around your team, your market, and your growth goals, no fluff.
We launch, optimize, and run the system for you -with automations and ongoing improvements built to grow as you do.
FAQ
Straight answers to the questions HVAC contractors ask about texting and emailing their customers.
Message your past customers before each season, not just when you need work. Send an AC tune-up reminder in spring, heat wave tips in early summer, a furnace safety check in fall and freeze prep in winter. Use email for longer messages and texts for short, urgent reminders. Always include a booking link. ServiceHawk plans and sends Seasonal Email Marketing for HVAC contractors.
Send a short, timely offer to past customers with a direct booking link. A text that says the last spring tune-up slots are filling up, sent to customers who gave texting consent, often books work quickly. Email works well for maintenance plan offers and indoor air quality promotions. Answer replies fast. ServiceHawk times campaigns to the start of each HVAC season.
HVAC SMS and email marketing is sending planned messages to your existing customers to bring them back for service. It matters because past customers already trust you and are usually easier to book than brand-new leads from Google. Without it, a homeowner you served two years ago may search online and call a competitor. ServiceHawk includes Seasonal Email Marketing in the Market Takeover System.
With ServiceHawk, Seasonal Email Marketing is included in the Market Takeover System at $2,749/mo plus Local Service Ads spend of $3,000–$6,000/mo. SMS is scoped with your plan, based on your list size and how often you want to text. The system also covers your website, local SEO, reviews, LSA management and maintenance agreement campaigns. Book a discovery call to scope your SMS.
Use email and text first for past customers, because you own the list and the message lands directly in their inbox or phone. Social media reaches people who follow your page, and only some of them see each post. Facebook and Instagram are better for reaching new homeowners and building recognition. ServiceHawk offers Social Media & Meta Ads as a separate add-on.
Track booked jobs, not just opens. Use a unique booking link or offer code in each campaign, then match bookings in ServiceTitan, Housecall Pro or your CRM back to the message that drove them. Compare the revenue from those jobs to your cost. Opens and clicks show interest, but booked tune-ups and replacements show results. ServiceHawk reports campaign performance against bookings.
Yes. A post-service message is a natural place for a direct Google review link. Keep review requests separate from sales offers so the message stays clear. Send them to every customer, not just ones you think are happy, because Google doesn't allow review gating. Reviews from repeat customers often mention your techs by name. ServiceHawk ties review requests into your reputation management.
A well-timed campaign can bring bookings within days of sending, because past customers already know you. The bigger payoff builds over a full year of seasons, as customers learn to expect your reminders and book on your schedule. Most contractors see a lift in overall lead flow within 30–60 days of starting a full program. ServiceHawk times your first campaign to the next season.
Not directly. Google doesn't rank HVAC companies based on email sends. Email can help indirectly by sending customers to your website, bringing in review requests and encouraging repeat jobs that lead to more reviews. Map pack and search rankings still come from local SEO, your Google Business Profile and website content. ServiceHawk handles both email and local SEO in the Market Takeover System.
Yes. Promotional texts require clear opt-in consent under the Telephone Consumer Protection Act, and carriers require business texting to be registered through A2P 10DLC. Customers must be able to reply STOP to opt out. Service updates about a scheduled appointment follow different rules than marketing offers. Keep consent records in your CRM. ServiceHawk builds SMS campaigns on consent-based lists only.
Send offers that fit the quiet months. In spring and fall, promote AC or furnace tune-ups before the season turns, indoor air quality upgrades during allergy season, smart thermostat installs and maintenance plan sign-ups. Remind owners of older systems to plan a replacement before they fail in peak heat. ServiceHawk builds a shoulder-season calendar so your techs stay busy between peaks.
Yes. Your customer list usually lives in ServiceTitan or Housecall Pro, and that's where campaigns start. Exporting or syncing customers by last service date, equipment age or membership status lets you target the right people. Both platforms also have their own built-in marketing tools you may already pay for. ServiceHawk confirms how your field service software connects to your campaigns during the discovery call.
SMS and email marketing reaches your whole customer list with seasonal messages and offers. Maintenance agreement marketing focuses on one goal: signing customers up for your membership plan and keeping them renewed. The two share tools, and email is often how plan offers go out. ServiceHawk includes both Seasonal Email Marketing and Maintenance Agreement Campaigns in the Market Takeover System.
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