Reach More HVAC Customers With Reliable HVAC SEO
Did you know that as many as 99% of consumers use the internet to discover local businesses?
The internet is the most powerful outlet your HVAC company has to reach potential customers and grow your business. But without SEO strategies in place, not many people will actually find your business online — even if you have the highest-quality website in the world.
Search engine optimization (SEO) is the process of shaping your website around Google’s search engine algorithms. Using the right on-page and off-page strategies will help your business rise to the top of search engine rankings and reach more customers.
But SEO is a highly technical process that requires in-depth knowledge of search engine algorithms and extensive marketing experience. At ServiceHawk, we take all the guesswork out of boosting the search engine rankings for your HVAC business. You can focus on your business, and we’ll take care of your SEO.
Schedule your free strategy session today to get started.
What Is SEO for HVAC Businesses?
When you launched your HVAC business, you might not have considered all the strategies that go into finding more customers. You may have known that marketing was important, but technical strategies like search engine optimization may have never crossed your mind.
In the past, having a good website was enough to get customers to your door. But today, almost every business has a good website — and yours needs to stay competitive with the numerous other HVAC companies in your area.
Search engine optimization (SEO) is an essential strategy to connect your website with consumers who are looking for HVAC services. When users in your area search for “air conditioner repair,” “furnace malfunction,” or “HVAC company,” your business needs to be in the first few Google search results. Otherwise, you’ll continually lose business to the companies that are in the top search engine rankings.
SEO strategies help match your business’s website with potential customers’ search queries, increasing your visibility and web traffic. With the right SEO strategies in place, potential customers will see your business as the answer to their HVAC problems. You’ll experience more customer appointments, higher revenue, and greater profitability for your HVAC business.
How Does HVAC SEO Benefit Your HVAC Business?
Search engine optimization helps you stay competitive with the other businesses in your area and ensures that customers who need your services find your business first. When you rely on ServiceHawk for HVAC SEO, you’ll benefit from the following.
Bring in More Customers Organically
The primary goal of a high-quality HVAC SEO strategy is to bring customers to your business. But unlike paid marketing strategies, such as PPC ads, SEO increases your organic traffic.
Organic traffic — or people who find your business on their own instead of through an ad — is valuable for a number of reasons. When people find your business through Google search results, they feel like they have control over their purchase decision rather than being persuaded or manipulated by an ad.
Organic traffic is also cost-effective; once your SEO strategies are in place, you won’t be paying for every user who visits your site. Users who find your site organically may even convert at a higher rate than those who clicked on an ad.
In short, your SEO strategy will bring in more web traffic, and much of that traffic will convert to paying customers, growing your business overall.
Drive More Leads
Leads are users who have visited your website or interacted with your business in some way but have yet to schedule services. Your business needs qualified leads to foster sales.
Users follow a step-by-step process — known as the sales funnel — to convert from people who don’t know your business exists to actual paying customers. Leads are an important step in the funnel, and effective SEO services can drive more leads.
When your business’s website appears in the first few search results for HVAC-related queries, more users will learn about your company. They’ll visit your site and see calls to action and special offers that encourage them to take the plunge and schedule services. Or they’ll fill out your contact form to request an estimate or consultation, giving you contact information that you can use to seal the deal down the road.
The more leads you have, the more sales you will eventually convert. SEO can put users in an excellent position to transition to paying customers.
Improve Brand Awareness
Right now, do a quick Google search for “HVAC business” and your city name. Where does your company’s website fall in the search results?
Studies have shown that less than one percent of users go to the second page of Google search results when looking for information. If your website isn’t on that first page, most users won’t even know your company exists.
By increasing your search engine rankings, you’ll also improve consumer awareness of your brand. Brand awareness plays a major role in your marketing strategy. Even if a user doesn’t schedule services with you after finding your company in a Google search, they’ll remember your name the next time they need HVAC services.
SEO also helps to differentiate you from competitors. Users may come to equate your search engine rankings with your popularity among customers or your overall quality as a business. They’ll recognize that your brand is a reliable option and trust your company to deliver exceptional services.
Enhance Customer Experience
Search engine optimization involves updating and enhancing your website to make the search engine algorithms happy, but many SEO strategies overlap with user experience strategies.
Once we finish transforming your website, users will be able to smoothly navigate through your site, find answers to their questions, and contact your business. They’ll be in a great position to respond to CTAs and schedule your services. All of these qualities shape the customer experience and impact your online reputation.
Our HVAC SEO Strategies
At ServiceHawk, we’ve spent years developing the most effective SEO game plan for HVAC businesses. Our specialized HVAC SEO services target the types of queries users search for when looking for HVAC companies. We’ve also tailored our marketing approach to the demographics that typically make up the HVAC customer base, delivering reliable results for your HVAC company.
When you work with our marketers for HVAC SEO services, we’ll use a combination of the following strategies to boost your search engine rankings as quickly and effectively as possible.
Google Analytics
Analyzing your website’s traffic and user base can help us tailor our HVAC SEO strategies to the right audience and pinpoint areas that need improvement. We’ll use Google Analytics, a reputable data analytics tool, to gain insights into your customers and your website usage. This data will help us shape our SEO strategies.
Content Marketing
The written content on your website plays a major role in your search engine rankings.
Your content needs to contain the right keywords in the right frequencies to trigger the search engine algorithms to match your site to users’ queries. At the same time, having too many keywords could actually lower your rankings, as Google could flag your website for keyword stuffing.
Our content marketing team will perform in-depth keyword research to identify the search terms that should lead users to your website. Then, we’ll write professional, high-quality blog posts, service pages, and other website pages using the right balance of these keywords.
Google prefers website content that shows experience, expertise, authority, and trustworthiness, and our writers are well-versed in the language, structure, and information that checks these boxes.
Link Building
Backlinks are links on other websites that take users to your site. Having quality backlinks can ramp up your search engine rankings dramatically, but convincing other website owners to link back to your site can be tricky. We’ll contact directories, and update any outdated links to your site across the web as part of our effective link-building strategy.
Technical SEO
Several technical aspects of your website, including your website architecture, sitemaps, HTTPS status codes, and indexation, impact your search engine rankings.
We’ll conduct a technical SEO audit to identify issues with crawling, indexing, and rendering, then make any necessary changes to make your site more search-engine friendly. These changes will also lead to a faster-running, more user-friendly site.
Local SEO
Most HVAC businesses look for customers in their local area. Local SEO is the process of tailoring your SEO strategy to your local audience and ensuring that people in your area can find your company when they need HVAC services.
We’ll update your Google Business Profile, ensure that your NAP (name, address, and phone number) data are correct across the web, and insert city-specific keywords and location pages to target local traffic within your service area.
Drive More Web Traffic With HVAC SEO Today
Our ServiceHawk marketers are ready to enhance your online presence, drive more website traffic, and grow your HVAC business with powerful SEO strategies. Schedule your free strategy session today to learn more.
