Effective Marketing Campaigns Increase Leads, Sales, and Revenue for Local HVAC Contractors
As an HVAC contractor, how do you attract new potential customers to contact your company for services? The heating and cooling industry is highly competitive, often with competition from both national franchises and other local providers. With HVAC advertising services from ServiceHawk, you can generate qualified leads with Pay-per-Click (PPC) ads and Local Service Ads (LSA).
Through proven PPC and LSA advertising platforms on search engines like Google and social media platforms like Facebook and Instagram, we can target potential customers in your service area. Our paid online marketing campaigns have helped HVAC contractors like Airsmiths increase lead acquisition by 265%.
But do paid marketing campaigns really work? The short answer is yes! Advantages of LSA and PPC ads include:
- Demographic and location targeting
- Instant brand visibility on ad platforms
- Cost-effective advertising
- Increased awareness of your company
- Comprehensive ad campaign management
Get in touch with our team at ServiceHawk to schedule a free strategy session. We’ll review your existing marketing campaigns and help you build a new marketing strategy using online advertising platforms to spread your message and get new leads.
We Offer Multi-Point Digital Marketing Strategy Solutions for HVAC Business Clients
At ServiceHawk, we offer a full range of digital marketing solutions that work together to expand your brand and get you more customers. We can analyze your competitors’ advertising strategies to determine what will help you excel in your upcoming advertising campaigns. Using this data, we can design your PPC ads and Local Service Ads to get new traction for your company on Google.
Besides Google Ads, we can target more specific demographics in your service area using ads on different social media platforms, including Facebook and Instagram, as well as on audio streaming platforms like Spotify and Pandora. By customizing your ad strategy to take advantage of multiple advertising channels, we can help your HVAC company achieve new heights.
ServiceHawk offers several customized HVAC advertising strategies to help your business get attention from local customers:
Google Local Service Ads
Local Service Ads from Google allow businesses to appear at the top of the results page, even above other paid ads. With the increased visibility from LSA, potential customers can find your HVAC business faster than ever.
Google Local Service Ads allow you to target specific towns and cities within your service area for a hyperlocal focus on increasing your brand awareness. Your LSA campaigns will appear above organic search results when users search for relevant terms in their area, which helps you home in on specific services in certain markets.
Google Ads (PPC)
Google Ads are an essential part of a paid marketing strategy to help businesses appear in key locations on Google’s search engine results pages. While your LSA listings will appear above your standard pay-per-click (PPC) Google Ads, your usual Google Ads campaigns will appear in more locations on the page.
By increasing your brand’s visibility with PPC ads from Google, you can take advantage of impression marketing while only paying for clicks on your ads. What are impressions? Impressions are every time your ad appears in user search results, regardless of whether they click on your ad. More impressions increase your brand awareness, even if you don’t get a click with every impression.
Microsoft Advertising (PPC)
While Google is the most popular search engine, Microsoft Advertising offers PPC ad space on Bing, Yahoo, AOL, and partner sites that use Bing, Yahoo, or AOL search features. Users who don’t use Google are often on one of these platforms for their daily web searches.
By using Microsoft Advertising in conjunction with Google Ads, you can reach nearly all prospective customers for your HVAC company with PPC ads. Microsoft Advertising also lets you target certain locations and demographics and offers simple integration with Google Ads and Meta Ads to import existing campaigns into your Microsoft Advertising dashboard.
Meta (Facebook) Ads
Almost everyone is on Facebook, and many younger users are on Instagram. Meta, Facebook’s parent company, owns both social media platforms. In your Meta Ads dashboard, we can target specific demographics, locations, and interests to narrow your ad visibility to reach your ideal audience.
Meta Ads allow us to create ads that run across the Meta family of platforms, including Facebook, Instagram, and Messenger. We can then track the response to your ads with real-time insights. We can also launch multiple variations of the same ad to perform A/B testing and determine which ad format works best to appeal to your target audience.
Retargeting Ads
If a user has clicked on one of your ads before but didn’t follow through with your call to action (CTA) on the landing page, we can plan retargeting ad campaigns to keep your brand at the top of their minds. Retargeting ads help to remind users of your brand and convert them into customers by creating familiarity with your HVAC company.
A prospective customer clicking an ad but leaving your site isn’t always a bad sign. It can indicate that the customer is a thoughtful planner who needs more information or that your landing page needs a clearer CTA. Using retargeting ads to direct previous site visitors to a new page could improve your chances of having them follow through and contact your company for HVAC services.
Audio Streaming Ads
If you’ve ever listened to Spotify, Pandora, or other music streaming services, you’ve probably heard their B2B ads for their local advertising services. Many users enjoy listening to music or podcasts on these services and don’t mind the occasional ad, especially if the ad helps them find a product or service they need.
We can help you create local ads that play on Pandora, Spotify, and other audio streaming services to reach customers in your service area. You can limit your ads to play based on demographics, interests, location, and other key customer information.
Why Is Digital Marketing Essential for HVAC Companies?
Your HVAC company likely has a job calendar that you try to keep as full as possible. If your phones aren’t ringing often enough, you might have a hard time keeping that calendar filled. With targeted digital advertising as part of a comprehensive marketing strategy, you can reach hundreds of homeowners and landlords in your service area each day.
Most online advertising platforms offer streamlined processes to reach specific audiences based on demographics, zip codes, and interests. We can determine which parameters best suit your needs to get new customers.
Why Choose ServiceHawk For Your Digital Marketing?
At ServiceHawk, we offer HVAC advertising services for HVAC business owners looking for fresh solutions to reach new potential customers. We customize marketing and advertising strategies for each HVAC client to help you increase site traffic, get more calls for service appointments, and appear more frequently on search engine result pages.
But why should you choose ServiceHawk over any other marketing agency?
Industry Experts
We focus exclusively on marketing for home service providers, including contractors, plumbing, roofing, and HVAC. We know what it takes to advertise to homeowners and landlords in markets across the country.
Many marketing agencies “specialize” in several different industries, but how often do they plan marketing strategies for HVAC companies? We’ve helped HVAC businesses grow up to 265% in new lead acquisition with online ad management services.
Comprehensive Approach
We use our “Local Domination Method” to help you reach local customers across every digital advertising platform relevant to the HVAC industry. Our comprehensive advertising services include Google Ads, Local Service Ads, Microsoft Ads, audio streaming ads, retargeting ads, Meta Ads, and other social media platform advertising methods.
Proven Marketing Strategies
Our results speak for themselves. We use proven strategies that have been effective for our current HVAC clients to guide our HVAC advertising strategies for new clients. Using our expertise and experience, we can implement similarly effective advertising tools to work for your HVAC company and attract qualified leads to call you today.
Contact ServiceHawk for Experienced HVAC Digital Marketing Services for Your Company
You’re busy helping customers install, repair, or replace their HVAC systems. You can either take time away from serving your customers to learn how to manage your online ad campaigns or you can hire an agency to take on your advertising campaigns so you can get back to work. By choosing ServiceHawk to manage your online ads, we can help you keep your job calendar full.
We proudly serve HVAC contractors in markets across the country.
Contact us online to schedule a free strategy session for HVAC Advertising.
