Plumbing Websites that Convert Leads Have:
Built-In SEO For Plumbers
As a local Plumbing company, you’re going to need a website that has SEO built-in. Search Engines need to identify who you are, what you do, and your business contact information. Doing this gives you a 2 for 1, as customers and search engines will locate important information with ease.
Clearly Displayed Key Information
Do clients have problems? You’ve got solutions! A superb plumbing website will direct visitors to your contact information clearly and easily. Visitors are often visiting in the middle of a plumbing incident, don’t lose a good lead because they couldn’t find your contact information fast enough.
Reviews Highlighted
You have worked hard to earn those 5-star reviews. Reviews hold so much value to customers, making them hard to find may give off the impression you have something to hide or aren’t trustworthy. Show your customers that you are a reputable Plumbing Company by displaying your reviews directly on your website. Customers buy from companies that people like them buy from; the best way to show them your past successes.
Build Trust With Visitors
As a plumber, you are having your technicians enter your customers’ homes. Trust is Huge in this industry. Clients want to know if you hire reputable people who will respect their time and property. Customer reviews are a great way to show your commitment to your customers, and when you display them on your website, you display transparency and communicate trust.
Mobile Responsiveness
Smartphones are becoming the preferred method of searching for local companies. These changes go up when there is a plumbing emergency. After you get found, don’t send customers to a website that wasn’t designed specifically for mobile. Be sure your website is optimized for mobile, easy to use, has Click-to-Call buttons; help your customers get in contact with you fast when they need you most.
Real, but Professional, Pictures
Customers aren’t fooled. That handsome plumber, without any watermarks on his clothes, yeah, that’s not real. In the age of transparency, customers want to get a “real” look into your business. Of course, we advise you to hire a professional or at least use a high-quality camera. Not all photos are meant for your website. Keep the website looking professional, but portray yourself and technicians accurately.
Professional Design
Attention is the new currency online. Your website needs to get customers’ attention and then hold it. Don’t scare them off with poorly designed, free, or cheap looking websites. A clean, bright, visually appealing plumbers website will give your company the edge when customers land on your website. Professional logos, pictures, design, and layout; display professionalism and deliver professionalism.
Ongoing Updates and Maintenance Plans
Do you tell your customers they should regularly schedule tune-ups, change filters, or have annual service appointments? Your website is not different. When picking a company to host, design, and build your website, be sure you are getting a company that handles updates, security, and maintenance in their monthly fees. Practice what you preach.
