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Why Website Maintenance is Key to a Successful Website


Just like any software, websites require maintenance to keeping the site working correctly. Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same rule is true for your website. Your website should always be live, ready for customers, and presenting your business at its finest.

But I already paid for my website, isn’t that enough?

Are you throwing money out the window by not keeping your website maintained? Over time updates, Google Algorithms, and other unforeseen issues may arise, do you have a plan to monitor your website and fix any problems that might come up? Many website owners never check their website to see how it’s functioning while missed issues or downtime can lose you potential customers and leads.

What are the benefits of WordPress maintenance?

Many people don’t realize the benefits of site maintenance:
The security and performance of your website, downtime and uptime, and load times are all dependent on the WordPress software and plugins functioning as the should.
It’s essential to minimize downtown to one of your businesses most valuable assets by keeping your site maintained and thriving. The website growth, it’s fresh content, analytics monitoring, and design changes are all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.

How do you manage your WordPress maintenance workflow?

At Wink Media, we take great care to first backup the website and check the website after our updates for any issues. Our software keeps a record of plugins we update, so if there is ever an issue, we see what plugin version was changed and revert back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.

What are the dangers of Do It Yourself WordPress Maintenance?

Maintaining your site yourself could cost you more than you may think. Updating your website through the WordPress admin can create more headaches than its worth. If an update to a plugin created an issue a couple of weeks later, it would be difficult to know what changed and how you should revert back without restoring an ancient backup (and possibly losing content changes, sales orders, contact entries, you name it).

Does It Cost More to Fix Than to Maintain a WordPress Site?

Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.

Should I call in a professional WordPress Maintenance Provider?

Why not deal with what you know best and let us deal with what we know best? Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors. 

If you’re interested in securing a maintenance contract for your web site, click here to learn how we can keep your site in proper working order.

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