Local search engine optimization can be tricky. First, of course, you need to rank on the first page for your keyword, but you also want to make sure that people remember who you are when they get there.
The best way to do this is by writing local SEO blogs. Blogging for business is essentially just writing articles about you and your customers in an informative manner.
Read on to learn how blogs can help businesses improve their local SEO.
Why Local Businesses Need Blogs
Increase Search Traffic
Blogs can help you drive search traffic. Having a blog with fresh content is an excellent way to get your website found by new visitors and increase your search rankings.
Search engines love up-to-date, relevant articles frequently shared amongst social networks. So, with the right combination of links back to your site, blogging could be just what your business needs to climb the search rankings.
The more often you publish new content, the higher your site’s ranking in search engine results pages (SERPs). And since most people don’t scroll past the first page of results, it’s essential to ensure that your site shows up on the first page.
Generate Local Leads
Blogs can help you generate leads for your local business. When you write blog posts relevant to your target audience, you can attract potential customers interested in what you offer.
For example, a real estate company could publish blog posts about the best places in their area for young families or retirees.
When people read your local SEO blogs and like them, they might subscribe to receive more information from you through email marketing campaigns. They may also contact you directly if they’re interested in your services.
You can also include CTAs (calls-to-action) in your blog posts to encourage readers to contact you for more information or to schedule a consultation.
Quality inbound links are essential for local businesses, and blogs can help you get more backlinks. In addition, blogs are an excellent way for you to build relationships with other business owners, writers and bloggers that can turn into strong inbound links.
That can help you attract links from other websites, improving your site’s ranking. In addition, when people link to your blog posts, it helps show Google and other search engines that your content is valuable and worth indexing.
For example, if you write a blog post about your services or industry topics related to real estate agents, you could ask another local agent who shares the same target audience as you to share it on their website.
Blog posts often contain keywords that relate to your company’s niche. So when someone finds a blog post through an organic search and shares it on social media or with their email list, they’re likely sharing an article that contains the right terms.
This will help you get your content in front of a new audience and gain more visibility online. Plus, the agent who shared your blog post may share it with their network as well.
Establish Authority and Credibility
When you blog about relevant topics, you establish yourself as an authority in your field. That can help people trust you more when they’re considering doing business with you.
It can also help potential customers feel like they know you better, making them more likely to do business with you.
When you write blog posts, use industry-specific language and include links to related resources (like your social media pages or website) so that readers can find out more about what interests them.
It would help if you also asked other people to share their opinions on each blog post to help increase the chances that people will share on social media.
Blogging is a great way to improve local SEO, attract new customers, and grow your business. Just follow these tips to get started.
Do you need help creating or optimizing your website for local SEO? Contact Servicehawk for any local SEO needs.