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Google’s October 2023 Core Update & Your Home Service Businesses Marketing

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In the ever-changing world of search engine optimization (SEO), Google’s core updates are always a cause for concern home service contractor websites. These updates, which are released several times a year, can have a significant impact on website rankings, both positive and negative.

Google’s October 2023 Core Update Is Rolling Out

Google’s October 2023 core update was no exception. The update was designed to improve the search engine’s ability to provide users with high-quality, relevant, and authoritative content. As a result, websites that offer valuable, well-researched, and informative information are more likely to see improvements in their search rankings.

Key Takeaways from Google’s October 2023 & Past Core Update

  • Content quality matters more than ever: Google is now emphasizing the importance of high-quality content more than ever before. This means that websites that offer valuable, well-researched, and authoritative information are more likely to rank well in search results.
  • Mobile optimization is a must: Mobile-friendliness has been a recurring theme in Google’s updates, and this one is no different. Ensuring that your website is mobile-responsive is essential for maintaining and improving your search rankings. Google aims to provide the best user experience on mobile devices, so make sure your site meets these expectations.
  • User experience (UX) matters: User experience has become a vital factor in search engine rankings. Google wants to ensure that users have a positive experience when they visit a website from its search results. Factors such as page load speed, navigation, and overall site usability can impact your rankings. Consider investing in UX improvements to boost your website’s performance.
  • Local SEO remains critical: For businesses with a local focus, local SEO continues to be a key aspect of online visibility. Ensure that your business listings are accurate, and your website is optimized for local search. Google’s October 2023 update reinforces the importance of dominating local search results for brick-and-mortar and service-based businesses.

Master Your Home Service Marketing And Unleash the Potential of Google’s October 2023 Core Update

If you’re looking to maintain or improve your home service or HVAC contractors website’s search rankings in the wake of the October 2023 core update, there are a few things you can do:

  • Audit your content: Review your website’s content for quality and relevance. Update or remove outdated or low-quality content and invest in creating valuable resources for your audience.
  • Optimize for mobile: Ensure your website is mobile-responsive. Google’s mobile-first indexing means your mobile site’s performance directly impacts your search rankings.
  • Enhance user experience: Focus on improving your website’s user experience. This includes optimizing page load times, simplifying navigation, and ensuring your site is easy to use on both desktop and mobile devices.
  • Focus on local SEO: If your business relies on local customers, pay close attention to your Home Service Businesses local SEO efforts. Claim and optimize your Google My Business listing, encourage reviews, and ensure your NAP (Name, Address, Phone number) information is consistent across the web.
    (Get A Free Local SEO Audit Here)
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Don’t Stress, ServiceHawk Has You Covered for the Google October 2023 Core Update

As a ServiceHawk client, you don’t need to do anything about the Google October 2023 core update. We’re constantly monitoring Google’s algorithm and making sure that our clients’ websites are optimized for the latest changes.

We have a team of experts who can help you with all aspects of SEO, from content creation to keyword research. We’ll work with you to ensure that your website is meeting all of Google’s latest standards and is well-positioned to rank well in the search results.

If you have any questions or concerns about the October 2023 core update, please don’t hesitate to contact us. We’re here to help you succeed.


With ServiceHawk on your side, you can rest assured that your website is in good hands. We’ll take care of everything for you, so you can focus on what you do best: running your business.

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