Are you a local business owner who is looking for ways to reach more customers? If so, consider using Facebook Ads.
Facebook Ads can help you reach a wider audience, and they are also an affordable way to advertise your business. In this blog post, you’ll find out more about the benefits of using Facebook Ads for your local business. So, if you are interested in learning more about this topic, keep reading.
Here are the benefits of using Facebook Ads for your local business:
Customizable ads and targeting
The Facebook Ad platform offers a ton of flexibility to help you get your ads exactly to the people who are most likely to become customers. It does so in two ways — by providing several ad format options (and the ability to test them) and by creating custom target segments to show different ads.
Let’s start with target segmentation…
When you create a Facebook ad, you can target a specific audience that you want to see your ad using Facebook’s options — from age and location to interests, hobbies, and languages. This helps to ensure that your ad reaches the right people and that they are more likely to take action on it.
For instance, if your company sells HVAC services for homeowners ages 28-65+ in Florida, you won’t want your ads on the feed of a 68-year-old gardening enthusiast in the French countryside. Targeting and segmentation can help you keep your business as local or international as you want.
When creating your ad, you’ll have several formats to choose from — including single image, carousel, video ad, or collection. While studies show that single image and video ads perform best, it’s a good idea to test different formats and monitor performance to see what works best for your particular niche, location, and audience.
Budget-friendly campaigns
When you’re running a small business, every penny counts. That’s why using Facebook Ads can be such a budget-friendly option. Targeting helps you make the most out of your budget by ensuring that your ad spending goes only to the prospects who are most likely to become customers.
According to Facebook, “the pricing of Facebook ads is based on an auction system where ads compete for impressions based on bid and performance. When you run your ad, you’ll only be charged for the number of clicks or the number of impressions your ad received.”
Also, you can control your spending by setting a daily or lifetime budget. However, keep in mind that for your campaign to yield results, Facebook requires a minimum budget. This minimum budget will depend on your ad strategy, your location, currency, campaign budget type, optimization events, and other variables.
To help you, Facebook offers a Campaign Budget Optimization. As its name suggests, it optimizes your campaign by strategically allocating ads in your budget to get the best results for your money.
Once you have created your ad campaign and set your budget, you can then start your campaign and monitor its progress.
Custom calls-to-action
What if you could increase the click-through rate of your Facebook ads just by adding a word or two? It’s totally possible. Those couple of words are called ‘call-to-action.’
Call-to-action is an integral part of any ad campaign. It’s not enough to show prospects your amazing product. You need to tell them what to do next.
Facebook Ads allow you to customize the call-to-action in your ads for maximum impact and better conversions. A custom call-to-action is a great way to show potential customers what your business is all about and how they can benefit from using your services or products.
One useful tip to create better CTAs is to be clear about your campaign objectives. For instance, if your goal is to get more sign-ups to your webinar, your call-to-action could be something as simple as ‘sign up for free’ or ‘enroll now’, or something more creative like ‘teach me how to succeed.
Easy campaign tracking
Congrats! You’ve created your first ad campaign on Facebook. As exciting as it is, the work isn’t done yet. Now that your campaign is live, you have to keep track of its performance.
Facebook Ads are easy to track and measure because they provide a unique pixel that you can add to your website. This pixel will collect data about the people who visit your website after clicking on the ad. These metrics show you at a glance which ads are converting and which aren’t performing as well.
Some of the metrics you can see are Click-Through-Rate (CTR), clicks, engagement rates, conversion rates, and cost-per-thousand impressions (CPM).
Keep in mind that for an ad to be successful, it doesn’t have to perform well in every single metric. Which metrics you prioritize will depend on your campaign’s goals.
Also, tracking data helps fine-tune your campaign segmentation and fix any potential campaign configuration issues.
Conclusion
Facebook Ads are an effective way to reach a large audience and increase sales. These ads can help increase your customer base and they’re also an affordable advertising strategy that will work well with the goals of any company or organization.
However, it is important to remember that Facebook Ads are not a magic solution. You still need to create effective ads, target the right people, and have a long term digital marketing strategy in place to supplement your Facebook Ads.
If you’re interested in how Facebook Ads can help supplement your long term marketing efforts, schedule a free 30 minute strategy session with ServiceHawk today.