Featured Case Study
Airsmiths Cooling & Heating
Client Industry
Home Service Provider / HVAC
Client Location
Covington, Louisiana
Client Challenges
Airsmiths Cooling & Heating is an HVAC business that services Mandeville & Covington, Louisiana. Prior to partnering with Servicehawk Airsmiths was partnered with a different marketing agency. Unfortunately, Airsmiths was not happy with the results they were receiving and ultimately decided to find another digital marketing agency that could not only meet their expectations, but exceed them as well.
Services
- Website Design / Development
- Search Engine Optimization
- Local Search Optimization
- Google Ads
- Google Local Service Ads
- Facebook Ads
- Content Development
- Reputation Mangement
- Business Directory Management
Tracked KPI Performance
Website Design
Servicehawk designed and developed a brand new website that was not only professional, but also very well structured & optimized for search. Furthremore, we designed and developed a website that is ADA-compliant, easy for users to call directly, and representative of their values.
Since launching their new website, Airsmiths Cooling & Heating has increased their website traffic, improved engagement rates, and increased their user experience.
Facebook Advertising
Servicehawk launched multiple Facebook Advertising campaigns to promote seasonal specials, and increase overall Brand Awareness in Airsmiths service area.
The implementation of this Facebook Ads strategy has greatly increased Airsmiths Brand Awareness, and has resulted in multiple new business opportunities.
Google Ads / LSA
An effective Google Ads and Google Local Service Ads (LSA) strategy was implemented by Servicehawk to compliment Airsmiths overall marketing plan.
Not only is Airsmiths now able receive organic traffic, but they are also dominating the paid search (Google Ads & LSA) results as well giving them near complete dominance in local search results.
Local Search Optimzation
Servicehawk optimized Airsmiths Google My Business listing to ensure responsiveness to popular search queries, and corrected over 50 directory citations to ensure Airsmiths is recognized as one of the leading HVAC companies in the area.
After successful implementation, Servicehawk was able to get Airsmiths listed as the #1 HVAC company listed in the local Map Pack for popular search terms in their service area.
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